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Cross-Culture Training in China

" Know Yourself and Know the Others" is our motto taken from Sun Zi, the famous Chinese strategist.

In partnership with West-East Bridge, which is an association of experienced and innovative practitioners of international cooperation, Global Exchange Center offers Cross-Culture and BrainStyles training and consulting to international business communities in China.

The objective of these training programs is to improve your working and living environments by enhancing your culture awareness and your intercultural competence.

Our Typical Clients:

* Multinational business companies operating in China.
* Joint Ventures in China.
* Non-Governmental Organizations with a multi - culture staff in China.
* Individual Expatriates working in China.
* Non-Chinese students and travelers in China.

What makes our cross culture training different and unique?

* It is our long-term presence in China, our international education, working and research experiences in Germany, the Netherlands, Senegal, Singapore and the USA.
* We are selling solutions to needs and problems, not quick fix advice. Solutions will grow in a process of continuous learning and working.
* Our intensive professional contacts to our local and international clients enable us to tailor our service to the needs of our clients.
* Our training and consulting is theoretically based and practically oriented. We focus on the systematic approach and innovativeness.
* Our interactive training techniques mobilize the client's own experiences, thus fostering their creativity and self-help capacities.
* We practice a goal oriented problem-solving and decision-making approach with related planning and monitoring procedures.

We offer training and consulting in following areas:

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Introduction of Chinese culture profile and analysis of its impacts on business practices in China.

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Cultural adaptation training.

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Intercultural Management Training.

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Intercultural communication.

For detailed schedules and fees information, contact us directly at


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